How to get a record label deal13.05.2021
How Can I Get a Record Deal?
If you can just get that record deal, your troubles are over forever. (You can perhaps hear the snickers from the artists who have actually had a record deal.) While landing a record deal can certainly open up a lot of doors for you as an artist, thereТs no point in sugar-coating it: getting signed to a label is more elusive now than ever before. Jan 31, †Ј Signing a deal with a record label allows you to leave the business stuff to them so you can focus on your music. Early on in your career, things that labels normally take care of - like radio promotion or publicity efforts - will need to be handled independently until you reach a level where your music and fan base is attractive enough for.
There has been a deak of discussion about the relevance of record labels, but getting signed is still a rwcord focus deql musicians and bands. My goal is to share my thought process and provide lbael the knowledge and tools to build and sustain recrd successful career in the music business. Many unsigned bands are trying to get their hands on lists of record label contacts. I admit, when I was playing in a band in high school, I bought a list of music industry contacts.
It had all sorts of companies in the music business, but we deap focused on the record labels. It was too early. We were skipping steps. There is so much more to it than having a contact list.
Before you start contacting people with your music, you need to have momentum and real little buzz building. You should have a mini hit on your hands. The track should be getting thousands of streams a week on various platforms. It should be clear that people really like the song. Your first record will determine how involved the label is in the second or if at all.
If you get signed, be ready to deliver. Record labels aim to own the master recordings, and other rights from musicians, and exploit those products through music distribution and promotional channels. They also have money to invest in promotion and advertising. Reecord major record labels and Independent labels offer artists strong pipelines for promotion and can present opportunities to expose your music to large active audiences.
The record label does not manage your business. You do. But you should. You win together, you fail together. Be an active partner every step of the way, and own the responsibility deao growing a fanbase. There are three major label groups Ч defined by those that own their own distribution. Each major label group has a separate Publishing company, and specialty labels such as Nashville, Classical, Latin, and Christian. They also have global offices.
Independent labels typically use a major for distribution, or an independent distributor with pabel ties. On the other side of the coin, major labels struggle at developing an artist from the ground up. There are plenty what does emu mean in text exceptions here as well. In rock music, most successful rock bands started on an independent label before going to a major.
Choosing t or the other depends on your goals. Reecord labels are in the hit business. And sometimes they pair the artist with co-writers. They can act as your cheerleader within the label. Now onto scouts. They have a very important role to play and can hoow especially important for you. You may only get one chance to make a first impression on them.
Scouts are what are the figurative language types you are targeting at this point in your career. When it comes to scouts, think outside of the record label box. Scouts exist everywhere across the business. Brands, video game companies, movie studios, and even Spotify have scouts. I want musicians to ask how to get recodr attention of scouts at all of these places, not just record labels.
This is where psychology comes in. What do they want and what do they need? Scouts need to discover the next great voice, song, or the next big thing in rscord niche. They take pride in discovering new artists first, and dael their competition. Before considering working with an artist, scouts want to know an artist can tick most of the boxes on their mental list of signable traits. Outstanding vocals usually highest on the list. Memorable lyrics, image not as in beauty, but does the look fit the music in a commercial sense?
Is there a following already, a human interest story to tell, clean history, mental stability? Either will do, but originality always cuts above.
What does underwritten mean for health insurance might seem like a good ice breaker.
Test your music in other forums. Reddit is helpful for this. Facebook groups and forums are another place where you can get peer to peer advice. There are plenty of options for this. To increase your chances of being discovered constantly network and build relationships. A publicist, a manager, an agent, or an attorney. Just like you have a network of contacts, scouts do too. If Joe likes it, Kim likes it, and I like it Ч we must be onto something.
Here is a list of things you need to have before sending links to music:. Think of ways to make it easier to find your band. For instance you can seek these people out social media and follow them. Most people check into who is following them. When they click over to your profile, make sure there is a quick link to your website or a hwo they can what is one eighth of an inch your music quickly.
Your social media profiles essentially become your press kit. If you think you have a unique story that makes you stand above the competition, by all means make sure that reclrd is very visible.
Many signed bands struggle with press photos. You should never put a bad photo of your band out there. Even the biggest acts in the business make this mistake.
Do an audit on your Facebook, Website and other social media to make sure you delete or hide bad photos of your band. When scheduling your next photo shoot, find great press photos of other bands in your genre and make sure the photographer you hire achieves the same look. Above all, you have to have that magic song. If one of the four demos is a hit, scouts think there is more where that came from.
Typically when anyone visits your page for the first time, they are drawn in with imagery and not music. But make no mistake, music is the most important part of your presentation.
Always lead with your best stuff. They might not always be your newest tracks labwl the ones you think are the best.
If you have an old song that has stood the test of time, re-mix and master it with the best of your new tracks on your demo. Your music should sound as close as possible to the recordings being made by the most popular artists in your genre.
Mixing and mastering engineers can work remotely using file transfer. People need to be talking about your band and interacting online and at shows. After a scout hears music they like, they dig deeper. Lbel need to like what they find. You have to succeed in building a local following, and regional following.
You should be working daily and weekly on growing social media followers and engagement. Collect uow many email addresses as possible. The what are the worst kinds of cancer of your fanbase is recoord to the quality of your record deal. Size kabel up to the best bands in your genre. Just make sure you are far albel average. The other elements are sound and an entertaining performance.
So make sure to work this out both in the practice space and at live shows. Set yourself apart from other artists by being the first to do something in music, or in your genre. Being first in the minds of music fans is huge. Think about your music scene fecord your genre right now.
The best band is actually not on top. But the top band is there because they were the first to sound like that, or the first to get it right. At least in the minds of the fans. It applies in all industries. Tech for example.
Have awesome music
May 20, †Ј The lure of a record deal and a labels resources are often too hard to resist. But before skipping steps and signing, consider the wisdom of those artists who have signed a record deal. Even the most successful artists will tell you that how to get a record deal .
If you've progressed in your music career to the point where you're looking to score a record deal, it's important to avoid common pitfalls and mistakes that could cost you the opportunity. Most artists approach getting signed simply by sending their demos to as many labels as possible, and failing to recognize what it is labels really want.
In this guide, you'll learn the right way to approach labels to increase your odds of getting signed, even if you have no industry connections.
Many artists assume that getting signed is the key to getting famous, but this isn't the case. Labels exist to take care of the business side of things so an artist can focus on their music, and these days, they prefer to make deals with artists who already have an established following.
Much of what record labels do can be accomplished independently. This doesn't mean that getting signed won't help you, it will. Signing a deal with a record label allows you to leave the business stuff to them so you can focus on your music.
Early on in your career, things that labels normally take care of - like radio promotion or publicity efforts - will need to be handled independently until you reach a level where your music and fan base is attractive enough for labels to want to sign you.
Stepping into the shoes of a label can help you increase your odds of getting signed. A better understanding of what they look for and what they experience on a daily basis can help you cater to their needs more effectively. First, understand that a record label is a business. When they sign you, they're investing money into your music with the full intention of generating sales of music, royalties, and sometimes merchandise, depending on the type of deals they sign with artists. With this in mind, they want to sign artists that are going to help them make money with the lowest amount of risk possible.
This usually means they want to sign artists that have a good understanding of their audience, and already have a relatively established, passionate following within their niche. If labels have been successful in signing artists that can be effective in generating sales, it's expected that their name will become noticed. Well known labels often receive hundreds of submissions a day. Because of the high submission volume, labels often ignore submissions and sign new, well established acts that are introduced to them through their network.
Getting signed by a high profile label is hard work, but it's very possible. As an artist, you need to establish yourself within your scene and build a network within the industry before you submit any music to labels. If you aren't discouraged yet, and have the persistence it takes to build your following and network with label executives, read on. Part of getting the attention of labels is building a brand that they think will appeal to an audience that will want to spend money on your music.
This means having music that your fans will put on repeat, having a nice logo and album artwork that represents the contents of your album, and a strong social media and web presence. The music is the most important piece of the puzzle - it has to be mind-blowing. Here's how you can figure out if your music is where it needs to be, or if it still needs some work. When you reach a point where you think your track is finished and ready to release, take a step back and get some feedback first.
You can get feedback from friends and family, sure, but they're likely going to tell you what you want to hear so they don't upset you. Instead, send your music to people who are going to be very critical of your work and whose opinions you value. This can be people you may know who work in the music industry, more established musicians, or super-fans within your niche. You can even post your music to various Facebook groups or on Reddit asking for constructive feedback.
Not everything people say about your music will be true, so make sure you have a good number of people giving feedback so you can pay attention to common reactions and adjust your sound accordingly. When people give you criticism, be careful about getting too defensive - this can turn people off from giving a completely honest opinion. Once you've gathered feedback and perfected the core of your track, it's time to polish it up to give it a professional sound through proper mixing and mastering.
Producing your music yourself or having a friend help you with it is definitely less pricey, but often times this can cost you when it comes to quality. Having a properly mixed and mastered track puts your music's quality at a level that lets you compete with major artists, so it's important to get this right. Unless you have a great amount of experience in recording, I recommend hiring a professional producer to help you with this.
Set up your artist account on the social media platforms you plan to use when promoting your music. Try and get your band name URL on each platform for example, Twitter. Finally, start growing your following on these platforms as soon as possible.
Don't buy followers. Earn them by using proper social media marketing strategies. You also need to get your own. Many web hosting services like Bandzoogle or Wix let you set up subdomains ex. Instead, even if you use a website creation service like those previously mentioned, you need to have a.
So when signing up for these web hosing services, choose the option that lets you have a. Lastly, you want to make sure you have an yourband email address for when you start contacting people within the industry.
Having an gmail. When you have your own domain set up, you can use Gmail for this. Bandzoogle also offers custom email addresses for musicians through their website hosting service. While your music is extremely important, many artists neglect the visual aspects of their brand.
Your logo, artwork, and images should all be reflective of your music and style, and appeal to your audience in a way that encourages them to check out your music if these images are seen online. You may be tempted to hire your friend who's a decent photoshop user, or go DIY using paint, but this can be damaging to your brand.
When it comes to logos and artwork, hire professional designers who have experience working with artists in your niche, or freelancers who have created artwork that appeals to your audience. When designing artwork and a logo, it should be a visual representation or your music - providing visual hints of what it might sound like.
The ideal way to seek out design work is to find a designer who can cater to your specific style, but for a more cost-effective approach, you can find freelancers to work on your logo, artwork, or social media images on sites like Twine , Fiverr , or Dribbble.
Often times, to avoid conflicts with individuals down the road, record labels will require that you set up a business entity before they sign a deal with you. In addition to setting up a business entity for your music, you may want to trademark your band or artist name. Once you have your branding in order, you want to compile a list of 5 labels you'd like to be signed to. These labels must be compatible with your style of music, so make sure you read the about page on their website and check to see how similar their current artists are to you.
Put these 5 labels into an Excel or Word document. Once you have this list compiled, you want to find all of their online channels.
A quick Google search for the label's name should show you their website and social media accounts. Follow them on all of their social media accounts with your artist account and start liking, retweeting, and sharing their content with your followers. Sometimes, this information can be hard to find - especially at bigger labels.
The label website - Look for the contact, staff, or about us page. They may contain names, positions, and email addresses to specific staff members at the label. The labels social media pages - Look on the about tab on their Facebook page. You may find additional contact information there. Facebook search - Facebook lets you search for people based on their place of work. Find out the name of the label's Facebook page, then in the search bar, type "people who work at label Facebook page name" to find users who've indicated to Facebook that they work for that label in connection with the Facebook page.
LinkedIn - Find the label's LinkedIn page, then check out the "employees" section to see the names of the people who work there and their positions.
You can also check out where they've previously worked and make note of that to better connect with them during the networking phase. Twitter - If you've found the label's Twitter account, check who often retweets their tweets and take a look at those accounts. In your Word or Excel document, make note of whatever contact info you find through these avenues.
If you've tried all of these and haven't found any contact info, you can still connect with the label through the entities email address or contact form on their website, and their accounts on social media. This is the most time consuming part of getting signed that needs to be executed with great attention to detail.
Most artists make the mistake of skipping this step and simply send demos out to all of the labels on their list, but this is a big mistake. Making friends with the right people before you try and pitch your music will help you gain an edge above artists who are blindly submitting demos to every label they find.
You want to spend at least a month in the networking phase before you pitch your music. For the labels on your list to start recognizing you, it's important to interact with them.
Follow them on their social media accounts, and start liking, commenting on, and sharing their content. People usually become familiar with something after they've seen it in 3 different places, so interact with them on multiple social media platforms by showing genuine interest in what they're sharing.
In addition to social media, interact with the label through email. If they recently released new music, check it out and send them some feedback about the release, or congratulate them on successful sales.
Keep your emails short and specific, and don't pitch your music in this stage. Something like this will do:. I saw that [artist]'s album was on the front page of the rock section on iTunes, congrats on the launch and placement! The album is awesome! In addition to connecting with the label as an entity, connect with the label staff's social media accounts on your personal ones, and start interacting with them as well. When you interact with the label staff, don't just like their posts and comment with compliments.
Share new ideas, provide constructive criticism, and share links that might benefit them. If you have their email address, send them an email about something specific to their position.
Most importantly, you want to bond with the individual, and maintain consistency. Joke around a bit, and discuss common interests and industry news with them regularly. Once you've built up a relationship with the label staff or owner, you're ready to submit your music for consideration.
Assuming you're at a stage where you're ready to be signed, you've been effective in your networking efforts, and you've done a good job picking labels that may be interested in your type of music, your submission will stand out above the rest.
Once everything is prepared, you're ready to send your submission email. When preparing an email, it's important to keep it as short and easy to read as possible. Don't ramble - just get to the point.